Contributed by Jonathan Kranz
- How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings
Small content teams are expected to do big things these days, even though no company—large or small—has enough time or ...
- Five Things to Think About Before You Launch Your Next Website
Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping ...
- Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks
I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can ...
- 10 Practical Tips for Creating Blockbuster E-Books
Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a ...
- A Modest Proposal: The '5 Tweets' Rule
Last week I wrote a about social media from the reader's perspective. This week, after digging through Facebook and Twitter ...
- 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 2)
Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, ...
- Social Media: A Reader's Manifesto
Most of the posts about social media have been from the writer's point of view, articulating tips and tactics for ...
- 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)
When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as ...
- Why You Can Beat Disney at Its Own Game
Believe it or not, there's one ride at Disney World that never has a long It features one of the ...
- Teaching Our Customers to Hate Us
Customers are quick learners. We've learned, for example, to ignore subscription renewal letters that come months in advance of our ...
- I'd Like to Buy the World a... Moxie?
The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There's a new ...
- Marketing to Mutants
Frankly, I'm overwhelmed by all the options available for media marketing. That's why it's refreshing to see something simple that ...
- Vampire Colleagues
I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this ...
- Do I Smell... Lanolin?
If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If ...
- New and Improved! Latest, Greatest Way for Marketer to Shoot Himself in Foot!
Among online marketing I see two common threads of 1) Endless touting of the latest (blogs, video, podcast, WOM, social ...
- Mass(achusetts) Panic
Yesterday, an innovative marketing gimmick for TBS' "Adult Swim" program, Aqua Teen Hunger , inadvertently froze Boston in a terrorist ...
- Six Ways to Prepare Better Collateral for Sales Teams
Ah, sales and marketing. They're like two siblings fighting in the back seat while mom, pop—or a company executive—drives the ...
- The Point Of It All
Alright, I'm a big boy and I've long since learned that the mainstream media will almost always regard direct marketing ...
- Ten Key Questions for Your Web Copy
Today, your Web site is more than just a media source where people find information about your business; it's the ...
- Do We Still Need to Grab 'Em Young?
In Sunday's Boston , Chris Reidy's article, Experienced Musician for , addressed the growing phenomenon of famous-name music acts pitching ...
- The Real Way to Attract a Publisher's Attention
Pitching a book to a publisher? Chances are you'll emphasize two 1) your big idea and 2) your credentials -- ...
- WOM Is Not SOB
Hey marketers out How many times have you had this kind of At a party or other social event, you're ...
- Six Ways to Turn Techno-babble Into Commanding Copy
For marketers, technologically sophisticated products and services pose a special problem—translating the technical talk that engineers love into the plain ...
- Is Money the New Sex?
Once upon a time, sex was unmentionable among polite Now the subject is inescapable. Topics that were once confined to ...
- No Threat to the Old Ways?
The Boston Business recently ran an article on marketing that caught my Typically, when ad agency people talk about "integration," ...
- The Last Word May Be a Number
Numbers move people to A couple of years ago, I called my heating oil company to complain about prices. The ...
- Happy Bloomsday!
In honor of the anniversary of Bloomsday, June 16, 1904, the day on which the novel is set, I pose ...
- Communications and Connecting to Culture
Yesterday I played hooky from ...and attended the annual meeting of the Connecticut League of History Organizations, held at the ...
- Creating Content Streams for Web Watering Holes
At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do ...
- So What Really Moves the Web Traffic Needle?
Here at the Daily Fix and throughout the Internet, there's been tons of ...built on one increasing Web traffic. I ...
- Do Bears Brand in the Woods?
Often when I see or read an ad, I try to "reverse engineer" the creative ...that resulted in the finished ...
- What's New in Direct Mail?
In June, I'm participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association ...
- Are You a Business Book Junkie?
If you're a regular attendee of marketing association events, you've seen the Eager entrepreneurs or ambitious managers who've read every ...
- Marketers Who Give a Damn
I'm getting ready to leave Santa Barbara at the end of the Finders, Keepers After two wonderful days of presentations, ...
- When the Presentation Doesn't Go Well
I'm enjoying the second day at MarketingProfs Finders, workshop and I've noticed something The best presentations have lots of "lumps" ...
- How Do You Know When Your Copy Sucks?
Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders ...
- Opening Doors Without Key(word)s
It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's ...
- Give Away Your Research—Win Valuable PR and Marketing Prizes
Marketing research isn't just a way to collect opinions, measure awareness, or test positioning statements any more. Packaged correctly, your ...
- Do Your Customers Know How to Exploit You?
Like many people, I tend to regard Microsoft as a necessary I respect their accomplishments, but often find myself cursing ...
- Which Publishers Matter?
I just had lunch with Rosemary Brutico of Quintessence where we had a terrific conversation about marketing, consulting and One ...
- Is Traditional Advertising Dead?
In 10 years of copywriting and consulting with clients, I can't think of a single instance where a traditional print ...
- What's your story?
Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- ...
- Five Ways to Attract (and Hold!) More Qualified Leads
Writing for business-to-business lead generation is a balancing act: On the one hand, you want as great a response rate ...
- Not Just Sweet Nothings: Writing Words of Love to Your Customers
It may be awkward to openly acknowledge it, but every sale is a kind of seduction. As marketers, we make ...
- Five Surefire Content Ideas (When Your Blog Is Drawing Blanks)
So you've created a Web log to communicate more intimately and more frequently with your audience. It's supposed to be ...
- Eight Killer Alternatives to Crummy Collateral
Is there a better way to support sales? Is there something you can leave with prospects that's just a bit ...
- Before You Write: Your 10-Point Checklist
The secret to successful copy is in all the thought, work and research you do before you write a single ...
- How to Identify the Right Copywriter for You
For many organizations, 'tis the season to shop for talent, especially copywriters. But it's awfully hard to look beyond the ...
- Write Captivating Case Studies in Three Simple Steps
You can think of the case study as a cross between the testimonial and the business article. Like the testimonial, ...
- Five Ways to Improve Your Web Copy Immediately
In the literary world, "good writing" may be notoriously difficult to define. But on the Web, good copy has two ...
- Succeeding With Straight Talk: Five Ways to Slay the Bull
The columnist, author of "Writing Copy for Dummies," recently joined forces with Jon Warshawsky, coauthor of the newly published "Why ...
- Five B2B Copy Myths
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of ...
- Three Ways to Turn Vague Attributes Into Compelling Copy
If you have clients (or bosses) who want you to write about who they are, you probably witness them thrusting ...
- Make Mountain Offers out of Molehill Promises
Chances are that when engineers propose a new car model, they don't fail to include an engine in their designs. ...
