Please accept all cookies to ensure proper website functionality. Set my cookie preferences

The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There's a new kind of media that's taking the world by storm, but investments are shrinking fast.

And marketers? Their heads are on the chopping block.
Sounds familiar, doesn't it? But I'm not talking about 2008 -- I'm looking back to 1929. You know the story. But do you know the name of the most successful national soft drink at the eve of the Great Depression? Probably not -- because they cut back on marketing. An obscure brand out of Atlanta took a different tack and emerged victorious -- even in troubled times.
Get the full story:

Continue reading "I'd Like to Buy the World a... Moxie?" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



image of Jonathan Kranz

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 21st year of independent practice. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions to help organizations create more content, more effectively.

LinkedIn: Jonathan Kranz

Twitter: @jonkranz

MarketingProfs Partner