The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There's a new kind of media that's taking the world by storm, but investments are shrinking fast.
And marketers? Their heads are on the chopping block.
Sounds familiar, doesn't it? But I'm not talking about 2008 -- I'm looking back to 1929. You know the story. But do you know the name of the most successful national soft drink at the eve of the Great Depression? Probably not -- because they cut back on marketing. An obscure brand out of Atlanta took a different tack and emerged victorious -- even in troubled times.
Get the full story:
Take the first step (it's free).
You may also like:
- An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)
- Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]
- The State of Webinars: Length, Engagement, and Feature Trends [Infographic]
- Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
- Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage