Best-selling author and Daily Beast Editor Tina Brown is queued up to keynote this September's Digital Marketing World, and I couldn't be more thrilled about it.
If you were a naysayer, you might be wondering what a writer and magazine editor might have to say to a room full of marketers. Well, if I needed to respond to that kind of question, I'd say that Tina's 25 years of experience and customer insights hold plenty of lessons for marketer's today: Tina is all about engaging with customers where they are, with content they value.
In other words, you need to know your customers. Doesn't that sound an awful lot like a fundamental of Marketing?
Anyway, come and hear for yourself, when on September 16, Tina will share all this and more: Why she has gone from print to online and how TheDailyBeast.com is using online technologies such as Twitter, blogs and social networking to engage with their community of readers.
It's all free, BTW, but you have to register. More than 3,500 people already have -- so don't forget to reserve your seat now!
Oh - and check out the rest of the Digital Marketing World Fall program here.
Continue reading "Tina Brown to Keynote Digital Marketing World Fall" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Content Articles
You may like these other MarketingProfs articles related to Content:
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
- Content Marketing: The New Name for a Well-Established Discipline
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
- Five Steps to Winning Back Lost Customers by Using Targeted Content
- Your New Content Marketing Engine: Podcasting