Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Let's have a show of hands: Who attended last week's virtual Digital Marketing World?
I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry, if you missed the September 16th event, the whole thing is still available On Demand).

One of my favorite sessions was the keynote with Tina Brown. Prior to last Wednesday's event, I got a direct message on Twitter in which someone asked me, "What does Tina Brown have to say to marketers?" The answer is, "Actually, plenty!"
Tina isn't a marketer, of course. She's an editor, publisher, and writer. Most recently, she founded The Daily, an online news source. But her experience matching the message to the audience (and her advice on how to grow an audience's engagement with you and your message) is directly relevant to marketing today. That's especially true as more and more organizations are relying on content to attract and retain customers, which narrows that gap between what Tina does and what you do.
I encourage you to check it out .... especially the latter half of her video talk and the Q&A at the end, when she really gets to the meat of the issue. Check it out -- and please let me know what you think, below!

Sign up for free to read the full article. Continue reading "What Does Tina Brown Have to Say to Marketers?" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

Content Articles

You may like these other MarketingProfs articles related to Content: