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Let's have a show of hands: Who attended last week's virtual Digital Marketing World?
I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry, if you missed the September 16th event, the whole thing is still available On Demand).


One of my favorite sessions was the keynote with Tina Brown. Prior to last Wednesday's event, I got a direct message on Twitter in which someone asked me, "What does Tina Brown have to say to marketers?" The answer is, "Actually, plenty!"
Tina isn't a marketer, of course. She's an editor, publisher, and writer. Most recently, she founded The Daily Beast.com, an online news source. But her experience matching the message to the audience (and her advice on how to grow an audience's engagement with you and your message) is directly relevant to marketing today. That's especially true as more and more organizations are relying on content to attract and retain customers, which narrows that gap between what Tina does and what you do.
I encourage you to check it out .... especially the latter half of her video talk and the Q&A at the end, when she really gets to the meat of the issue. Check it out -- and please let me know what you think, below!

Continue reading "What Does Tina Brown Have to Say to Marketers?" ... Read the full article

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ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.