Marketers who work in small businesses—you may want to forward this clip to your boss.

In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on helping small businesses build presences on the Web—talks about where small businesses fail when it comes to digital presence.


The main takeaways:

• Even if you’re 100% bricks and mortar, you can’t succeed without a website (because people go online to find you).



• If you make a website that isn't SEO-friendly, your would-be customers can’t find you—and a lot of your online efforts have gone to waste.



• If you aren’t using some kind of Web analytics, you won’t know what works and what doesn’t.