Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they're likely to want to buy for themselves. At least, that's Ticketmaster's experience in the events space. Watch this clip from Marketing Obsessions to get the whole story.
Enter your email address to continue reading
Don't Assume You Know Your Customer's Plan
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Marketing Strategy Articles
You may like these other MarketingProfs articles related to Marketing Strategy:
- From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes
- AI and the Future of B2B Marketing [Infographic]
- How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]
- B2B Enterprise Marketing Budget Trends for 2025
- How Much Can AI Tools Accelerate Marketing Growth?
- 59 'Big Idea' Thought Starters [Infographic]
