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Definition of rehashing: Regurgitating content we've all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.

Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. But, realistically, how much content can marketing writers and publishers contribute to social media and publishing without sounding redundant? Is there anything new under the sun anymore?

Now, before you jump down my throat and tell me I'm nuts, let's do an experiment. Enter the following in your browser search bar:
"Does your website build trust?"

What do you get? In Google, I got about 12,200,000 results that include the following organic listings on the first page alone:

Are you bored yet?

I suppose if you're new to a topic, then reading the same points in each article is comforting. At least, that way, you can assume the information is credible. But, what if you're looking for something NEW---something refreshing on the same topic? Then, this can become a frustrating experience.

So, here are my questions for the content creators:

  • How do you write fresh marketing content?

  • Do you think fresh content matters?

  • Where do you get fresh ideas that haven't been rehashed a million times?

Oh, and one more thing ... I did a search on Google: "Rehashing: The New Boring Marketing Concept," and guess what? Nothing came up ---yet.

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image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel