Technology changes quickly, so we marketers need to adapt and revamp our business when the need arises. That holds true for your website, too. A capable-to-change website is a must for businesses.
So, do you suspect your website needs a major makeover but aren't certain whether it is so bad that you have to start from scratch?
Here are five signs that you may need to make the move.
1. Your website just looks old and outdated
Still using 3-D gradient word art for your website banner? Then it's time to change that to a more modern look.
Remember that when you create a website, the first thing people judge is its appearance. Does it look appealing? Does it follow the trends? Is it modernized?
Those are just some questions readers ask when they go through a website before deciding whether it is worth their time.
If your website is still full of late 1990s stock photos and animated GIFs then it's time to reinvent your beloved site to make it look fresh, contemporary, and approachable. The aesthetics of one's website mirrors the user's experience with it, so you should always make sure that your website is on track physically to attract more readers.
2. Its technology is past its prime
When assessing your website, the appearance isn't the only thing to check to see whether it's outdated. You should check to see whether your website platform and content management system is up to date because it will definitely reflect through your website.
Having the site updated also gives you new features for editing and displaying your posts. As you update your platform, you also update the progress of your website to a more contemporary one that will appeal to many viewers.
3. It isn't mobile-ready
Due to the fast-pacing progress of technology, we now have mobile gadgets like smartphones and tablets that enable us to receive information anywhere. If your website isn't mobile-friendly, you might risk your business due to accessibility frustrations. It shouldn't be slow nor show the desktop version of your site when you are in a mobile device.
Studies show that 30% of website visits come from mobile gadgets, so make sure that your website is "mobile-intelligent" and easily accessible through various devices.
4. You don't receive feedback
The purpose of having a comments section and a contacts page in a website is to measure the attraction to its viewers. If no one leaves a message or even a simple comment, then it's probably time to revamp your site.
Before starting your renovations, you should know and address the exact mission of the site. Make your old website a lesson so that once you're redesigning, you wouldn't repeat the mistakes you made before.
5. You've had a change in business focus
A client once told me that business goals change from time to time, and it doesn't mean the business failed because it changed paths; it only means growth and progression. That should be portrayed through the website.
The good thing about technology is that it embraces change, so when your business focus is transformed, your website's change would be seen as the company's innovation rather than deterioration.
If you want to keep up with the changing online environment, your business goals should also keep up. Social media platforms are now used for marketing, and adding that to your business goals will help expand your company into different areas.
Your website is a huge portion of your business, and it should never cease to reinvent as your business progresses.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Why Website Load Time Matters in 2020 [Infographic]
- Three Best-Practices to Align Web Development With SEO
- Median and Average Landing Page Conversion Rates for 16 Industries
- Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
- The Challenges That Product Experience Management (PXM) Can Solve