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  • This lesson focuses on drafting your initial survey questions using the typical survey outline to uncover the story you want to tell. You'll see a lot of examples of questions you can ask.

  • Finding the Story in Your Data

    Master Class Lesson

    It’s time to dig into the data! This lesson will walk you through the basic process of analyzing the initial data, how to revisit the big picture questions, consider the result segments and how to best present your data to your team.

  • A well-structured research report enables you to tell a powerful and effective story. Learn all of the aspects you need to include in your report to tell a powerful story.

  • The true power of doing research is not just in the data that you collect but in all of the different ways you can repurpose that data to help your audience and grow your brand recognition and authority.

  • Once you decide to conduct research, you need to determine what you want to study in alignment with your brand. This lesson walks through the three core things every great research topic has in common so you present something new and bring meaning to your audience.

  • Research Mindset

    Master Class Lesson

    This is not your typical lesson about mindset; instead, it focuses on when you should (and should not) conduct research. It also offers an overview of the IDEA model so marketers can understand the flow of the following lessons and explore a sample timeline.

  • Getting Survey Responses

    Master Class Lesson

    Learn the Pros and Cons of three basic ways you can get people to answer your survey: asking your audience, forming a partnership, and using a panel. When you understand the difference between B2B and B2C responses, you can decide the best path forward for your survey.

  • Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.

  • So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.

  • It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone.

  • Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.

  • TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.

  • Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

  • Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.

  • Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building.

  • We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen.

  • Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier.

  • You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.