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CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing
You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.
CONTENT TYPE: Infographic | TOPIC: Email
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.
CONTENT TYPE: Master Class Lesson | TOPIC: Email
Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.
Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.
The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.
Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.
Get the quick and easy tactics, adjustments, and changes that impact email marketing today, based on data and testing (not conjecture and guesswork).
You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message.
People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.
Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.
CONTENT TYPE: Master Class | TOPIC: Email
Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.
Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.
Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.
Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.
With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.
When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.
Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).
Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.
The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.
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