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  • Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how.

  • Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.

  • Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

  • Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

  • As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps.

  • Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

  • Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.

  • B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.

  • New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.

  • US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.

  • 2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

  • Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

  • B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.

  • Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.

  • If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.

  • The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.

  • Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.

  • As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.