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  • You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • SCALE With ABM

    Webinar

    Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

  • Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.

  • How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.

  • Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.

  • The Four Eras of B2B Marketing

    Sponsored Article

    Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.

  • Everything's gone remote! But that doesn't mean friendly competition with your coworkers has cooled. Here are four ways to take on the challenges of remote selling and emerge triumphant.

  • Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.

  • In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them.

  • Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.

  • Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.

  • This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.

  • So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.

  • Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

  • Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects.

  • Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how.