Marketing Strategy Resources for the Marketing Professional Resources

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

CONTENT TYPE: Chart | TOPIC: Customer Experience

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

CONTENT TYPE: Chart | TOPIC: Websites

What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.