FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • How B2B Firms' CRM Usage Is Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

  • Martech Replacement Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

  • Why Some Companies Are Not Increasing Spend on Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • SaaS Stats You Need to Know in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena.

  • How Marketing AI and Automation Are Helping Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

  • What AI Needs to Learn From Humans [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its potential can be fully unlocked with help from people.

  • How Digital Creators Should Navigate the Metaverse | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.

  • The Top AI Tools by Search Volume and User Rating

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • Standards Will Solve Data Clean Room Issues—Here's How

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

  • Three Keys to Successful Marketing Process Automation Implementation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

  • Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

  • Why Now Is the Time to Embrace a DXP + DAM Martech Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • Data Cleansing 101: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.

  • Top 3 Use Cases for Data Clean Rooms

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

  • Six Ways to Unlock Web3 for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

  • How Americans Feel About Artificial Intelligence

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.

  • What Cloud Outages Mean for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.