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  • Help Your Customers Count on You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jeanne Bliss shares how TD Bank found a service magnet by using Penny Arcades and letting customers count on them.

  • Adults Texting More, but Teens Still Rule

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and receive text messages now, up from the 65% who did so in September 2009, whereas 87% of teen cell-phone owners exchange text messages on a typical day, according to Pew Research.

  • Marketing Baby Carrots: Cool, Crisp & Conveniently Packaged

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food.

  • E-reader Owners Prefer Kindle Over iPad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though consumers say the Apple iPad is "more compelling" than the Amazon Kindle, 64% of e-reader owners say they prefer the Kindle to the iPad, according to a new survey from One News Page.

  • Even Good Marketers Make Dumb Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Elaine Vogel shares a marketing mistake she made.

  • Smart B2B Companies Now Think Like Media Companies

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino discusses how thinking like media companies help smart B2B businesses succeed.

  • Five Lessons From the Social Media Frontlines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. Here are five five lessons learned from one practitioner who tested the social media waters.

  • Eight Tools to Help You Manage Social Media Content Overload

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information.

  • Six Socially Responsible Tactics That Grow Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social responsibility trend to improve their own businesses and stand out from competitors by taking the following steps.

  • Open-Source Social Publishing Opens Doors for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.

  • Social Networking Among Older Adults Nearly Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research.

  • Time to Make the Donuts

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares some insights taken from Dunkin' Donuts most popular campaign.

  • Ad Spend Forecast Again Revised Upward

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat.

  • Why Marketers Should Care About Reaching Latina Bloggers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Elianne Ramos shares the implications and importance of Latina bloggers to marketers.

  • Brands Caught Astroturfing Risk Losing Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).

  • Duane Reade Channels New York

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.

  • Keep Track of Conversations With Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino asks businesses to consider adding a Social CRM to their existing social marketing strategy.

  • Facebook Users Like Brands for Discounts, Social Badging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet.

  • Behavioral Targeting: I Know You Want to Read This.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Mike Crosson shares insights from his behavioral targeting expertise.

  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example.