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  • 5 Email Marketing Trends You Can't Ignore (& How to Take Advantage of Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski recaps Loren McDonald's class at MarketingProfs University about the top 5 email marketing trends & what to do about them.

  • The Price of Chasing the Next Shiny Toy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers tend to race headlong, hell-bent after the next shiny toy. But at what price? I'd suggest at the price of our credibility. Here are five things to consider before racing to deploy the next new shiny toy.

  • Memorial Day Emails Drive Highest Holiday Transactions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber Monday, according to a study by Experian CheetahMail.

  • Hello, Glamour, Glitz, and Bling: Hello Kitty!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to remain fresh, modern, and loved.

  • Data Doesn't Always Equal Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: None

    New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.

  • Facebook Driving Traffic to News Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

  • You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gregg Lipman discusses Johnson & Johnson's current image problems and mishandling of vital information regarding their brands.

  • Bridge the Website Analytics Gap With Dynamic Telephone Number Insertion

    Article

    CONTENT TYPE: Article | TOPIC: None

    With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.

  • Apple Tops Google as World's Most Valuable Brand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year.

  • Google Gets Emotional When Telling Stories ... And So Can You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Gavin Heaton shares how storytelling matters to every business and uses Google's heart-tugging Dear Sophie video as an example.

  • Despicable Them: Rising Above a Rotten Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose above an undeserved reputation in no time.

  • Female Bloggers Eager for Brand Sponsorships

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

  • Build a Better Customer Experience (& Build More Business)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses BMW's "Dream It, Build It" program and how the customization of its cars leads to an enhanced customer experience.

  • How to Build an Effective Negative Keyword List to Increase ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.

  • Facebook Nabs Nearly One-Third of Display Ad Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

  • 3 Ways to Ditch the And in Sales and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares 3 ideas for ditching the "and" in "sales and marketing" so the department is one focused team with the same goals.

  • Five Ways to Use Social Media Chatter in Your Email Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.

  • Why E-Reader Brands Love (Social) Moms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista.

  • Tool Identifies Top Influencers Based on Topic Area, Keywords

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week.

  • Customer Service: Is There Anybody Out There?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jason Miller shares vital tips for providing solid customer service.