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  • The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer.

  • Next-Generation Media Consumers Tougher to Reach

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, according to a study by SAY Media. Such tech-savvy consumers are also difficult to reach via traditional broadcast media and other broadly targeted ad campaigns.

  • Small-Biz Search Ad Growth Slows in 3Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up 6.4% from the $2,231 spent in the second quarter of 2010, according to a WebVisible study based on its small-biz clients.

  • 5 Web-Development Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares web-development insights from an interview with Mark O'Brien, president of web-development company Newfangled.

  • Don't Scare Your Freelancers: 5 Tips for Treating Them Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares her five tips for how to have smooth, clear communications with freelancers.

  • Eco-Friendly Products: Not at the Top of the Shopping List

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the recent Brandweek article about consumers' indifference towards eco-friendly products.

  • How to Identify Brand Loyalists on Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list.

  • 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat from the chaff? Here are the seven virtues of a social media leader.

  • How to Avoid Online Advertising's $1 Billion Mistake

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for making a mistake that's costing marketers $1 billion a year.

  • Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skip

    Article

    CONTENT TYPE: Article | TOPIC: None

    The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at data analysis, manipulation, interpretation, and presentation.

  • Wal-Mart, Target Among Top 25 Brands for Women

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    CONTENT TYPE: Chart | TOPIC: None

    Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according to the Women at NBCU Brand Power Index, which measures the top 25 brands most important to women.

  • 7 Steps to Letting Locals Find You Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Dana VanDen Heuvel shares tips for getting your business found easily by locals.

  • Opinions Shared on Social Media Valued

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most Americans prefer to interact with their friends and acquaintances face-to-face, rather than via social media, 60% of adults who use social media say they value the opinions others share on social media sites, and 41% say they feel important when giving feedback about brands, products, and services in the social media space, according to a Harris Poll.

  • Are You Really Marketing or Just Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Alan Belniak offers insights regarding the differences between true marketing and just advertising products.

  • 21 Tips for Being the Best Boss

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams describes 21 traits that an excellent boss has---and offers explanations of why they are necessary to be a leader.

  • Brand Campaigns Drive Most Facebook Likes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because of a brand invitation or advertising campaign, according to a study by DDB Worldwide and Opinionway Research.

  • Run Your Blog Like a Newspaper

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Tom Diederich shares tips from his newspaper days to help companies manage successful blogs.

  • Smartphone Election: Which States Own What?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The "gadgetoral" votes are in: The great state of California has the highest per capita ownership of iPhones in the US—casting 83 gadgetoral votes in favor of the device—whereas New Jersey has the highest ownership of Androids, according to a survey from Retrevo.

  • 7 Ways to Use Social Media to Boost Holiday Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Dana VanDen Heuvel shares tips for boosting sales through social media this holiday season.

  • Turning Thought-Leadership Content Into Cash

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types.