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  • 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaper

    Article

    CONTENT TYPE: Article | TOPIC: None

    For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.

  • Online Video Ad Effectiveness Rivals TV's, Budgets Shifting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are more effective than (30%) or as effective as (31%) ads delivered via television, according to a survey from BrightRoll.

  • Facebook Deals: Why the Network is the Big Deal

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Paul Fabretti gives the scoop on Facebook Deals and what this means for the current couponing giant, Groupon.

  • Thirty Ideas to Help You Tackle Blogger's Block

    Article

    CONTENT TYPE: Article | TOPIC: None

    A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.

  • Social Media Ad Spend to Reach $8.3 Billion by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • What’s the Worst Marketing Advice You Ever Received?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares some of the worst marketing advice received, courtesy of the MarketingProfs Facebook group, and asks readers to share.

  • Five Steps to Optimized New-Business Prospecting Lists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.

  • Content Fuels Social Media Interaction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.

  • Hustling, Hobnobbing & Hydrating on a Book Tour: An Interview With Ann Handley

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski interviews chief content office and "Content Rules" author Ann Handley to get the scoop on being on a book tour.

  • Is Empire Avenue evil?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and social media personalities.

  • Six Key Questions (and Answers!) About B2B Mobile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences.

  • Forrester: B2B Marketing Budgets Up 6.7% in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After several years of making cuts, B2B marketing leaders are increasing their budgets 6.7% in 2011 over 2010 levels, with tech-services companies driving much of the expansion, according to a report by Forrester Research.

  • The Video Mash-up, Losing Control & Loving Every Minute of It

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Ted Page explains the value of a video mash-up and offers an example of a video that his company mashed-up.

  • Social-Media-Phobes: Put Out a Contract on 'Em!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.

  • LinkedIn Report: What's in a (CEO's) Name?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices.

  • Give Credit Where Credit Is Due

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Justin Dougherty discusses attribution and how the process of assigning credit for a conversion should reflect how people work.

  • What Dealing With Inconsiderate Prospects Has Taught Me

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.

  • Can Geolocation Apps Win Over Smartphone Users?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, according to a survey from White Horse.

  • Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.

  • Marketing to Motivate: The Secret of Intrinsic Rewards

    Article

    CONTENT TYPE: Article | TOPIC: None

    If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to intrinsic rewards than extrinsic rewards.