FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Ten Commandments for Effective Online Social Networking

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Holiday Shoppers Prefer to Pay With Cash

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used debit cards, according to a poll conducted by America's Research Group for Reuters.

  • Black Friday Online Sales Up 11%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore.

  • E-tail Traffic Down Black Friday, Thanksgiving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.

  • Godiva: Seizing a Golden Moment.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/godiva1130.jpg

  • Pre-Thanksgiving Black Friday Traffic Up 87%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites increased 4% compared with the same week in 2008.

  • Using Email Marketing To Create Buzz About Cyber Monday Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/holidayemail.jpg

  • Giving Thanks

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/HappyThanksgiving09.jpg

  • Thought Leadership: It's Not About The Writing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/whitepaperstack.jpg

  • Holiday Shoppers to Spend Less This Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    This holiday season, almost half of holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an exception: Just 37% of Echo Boomers (age 18-32) plan to spend less.

  • Mojitos As a Social Object: How a Miami Realtor Uses Social Media To Build Her Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. "I use a variety of applications to reach different groups of people," says Garcia. "Some inhabit one social network such as Facebook, for example, while others are active at Twitter. I get results in

  • Consumer Confidence Edges Up in Nov.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had declined in October, increased slightly in November and now stands at 49.5 (1985=100), up from 48.7 in October, according to the Conference Board's Consumer Confidence Survey.

  • Consumers Feel Frugal This Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumer spending will likely be lower this holiday season, as US households plan to spend an average of $390 on Christmas gifts, compared with last year's estimate of $418, according to the Conference Board Christmas Spending Survey.

  • Five Tips for Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.

  • Recruiting Executives and Industry Experts for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?

  • 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: None

    "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors.

  • Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.

  • Get Over It; We're All Content Channels Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/twitterbusiness.jpg

  • Women Still Predominant Household Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women will soon outnumber men in the workplace, but they are still largely responsible for purchasing food and other items used by the entire household, according to Mediamark Research & Intelligence (MRI).

  • SEO Professionals' Salaries Hold Steady

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite a weak economy, the salaries of most SEO professionals have remained strong in 2009, according to SEMPO's Second Annual in-House Salary Survey.