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This week, add your two cents to: What methods can a company use to increase exposure, other than the same ol', same ol'? Also: What marketing and selling activities will help an organization play in a tough niche field?

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Blogs aren't for everyone. Consider both the advantages and the caveats.

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Although "holistic" is often used to describe a particular approach to medicine, it is also appropriate to apply it to other disciplines, including search engine marketing.

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"Marketing response modeling" is specifically designed to tell you which half of your ad budget is working, and which is not.

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This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out from the crowd in an overcrowded field?

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Here are five things to consider that will help you plan a successful test, set realistic expectations with your colleagues, stick to a budget, and wind up with actionable results.

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"Neuromarketing" aims to map brain patterns and provide a more direct path to human decision-making.

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Somewhere among high school's cliques, fads, teams, clubs and parties, we lived and learned the basics of marketing in ways that apply now, more than ever, in our cluttered, time-starved lives.

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The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.

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Eliminate one or more of these common blunders, and your response will surely improve.

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This week: what kind of marketing and selling activities can a company launch to get into a well-established market? Also this week, read your winning ideas for a marketing site extreme makeover.

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Here is a checklist of sorts that allows you to go through your Web site and evaluate its health and usability.

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The traditional advertising agency is now facing competition on all fronts.

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Well into the age of the soundbite, we're still hard-pressed to summon the elusive 60-second description of what it is we do, what our brand provides to those we serve and why it matters.

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Part two of this series looks at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, and why it helps to track visitor activity using available software.

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What stages must your brand pass through to ring the bell?

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How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?

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To help manage more complex marketing processes, marketers are increasingly turning to software technology known as MOM, or Marketing Operations Management. Here are 10 frequently asked Q&As about the technology.

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Because your Web site is such an integral part of your communication strategy, doesn’t it make sense to put more content control into the hands of marketing experts?

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When you change the way you look at things, the things you look at change.