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  • How to Implement a Content Style Guide

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    What’s a style guide? And why do you need one?

  • Should You Take Care of Your Customers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    While the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind… and still be successful.

  • Is Al Ries Dangerous to Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.

  • SWOT Team: Toot Your Own Horn

    Article

    CONTENT TYPE: Article | TOPIC: None

    his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is the absence of a higher ed degree limiting my career opportunities?

  • The Fundamental Flaw in Creating Your Uniqueness (USP)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Finding your unique selling proposition might be a case of simply asking the right question.

  • What’s Your Essential Message?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Can you communicate what you do in 60 seconds or less?

  • Revitalizing Lead Creation: Six Strategies That Work (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are six ways you can revitalize lead generation in your own organization.

  • Think Globally, Act Locally

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Internet has proven itself a great tool for small- and home-business owners to reach global markets. But what about people in industries that rely on local clients?

  • Market Like a Rock Star

    Article

    CONTENT TYPE: Article | TOPIC: None

    It so happens that grassroots tours of business “rock stars” are a hot ticket of late. Here are some of the business acts on the road this year.

  • Battle of the Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is it price or is it service that's the best means for building long-term brands?

  • SWOT Team Searches for an Innovation Road Map

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can we bring our innovation to market? Is there a road map? Also, read your answers to: Do we need a special marketing approach for our female clientele?

  • The Art of the Complex Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your sales staff making sales? Or is it offering free consulting? Here's how to avoid the latter.

  • The Three Core Principles of Great Web Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    The essence of a Web site is self-service. There are three core things that self-service needs to get right.

  • Managing Product Profitability

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you don't have an intimate knowledge of the financial performance of your products, how is it possible to figure out whether your product is successful?

  • Striking at the Achilles Heel of Integrated Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities.

  • Pop-Up Ads, Trademark Law and the Meaning of ‘Use’

    Article

    CONTENT TYPE: Article | TOPIC: None

    s it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads?

  • SWOT Team: Are Academic Credentials Still Vital to Success?

    Article

    CONTENT TYPE: Article | TOPIC: None

    This issue’s dilemma asks: Are academic credentials still vital to success? Also, read your answers to: "When we’re paying per click, how can we convert more of our site visitors into customers?"

  • Focus as a Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their marketing strategy.

  • Writing Web Copy That Works

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?

  • 12 Laws of Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Serve First, Sell Second" and "Seek Out Customer Complaints" are two of the 12 irrefutable laws of customer loyalty. Think you know the other 10?