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There are lots of ways companies kill their brand names. It's easy. We'll show you how.

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You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.

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You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands.

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A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion.

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This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques grounded in science.

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Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.

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The behemoths of corporate consultancy still pay "analysts" to write silly reports full of long words and outlandish predictions. Are consumers really going to shop as much as they say?

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If you want to learn how to keep your customers, you've first got to keep them noisy. Here's how you can make these complaining clients one of your biggest assets.

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How do you go back to selling cars, clothes and computers after the attacks on America?

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Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?

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The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the web.

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The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers?

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Unlike parents, who know this instinctively, businesses often end up giving the same name to multiple (and widely differing) products without realizing the negative impact on the brand.

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When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.

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Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.

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Many of today's trend reports sound like a bunch of research analysts backpedalling as fast as they can. Remember it wasn't too long ago when they were predicting that just about everyone would be buying just about everything on the Internet by 2005.

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I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.

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Still out of cash..use your creativity! Here are some ideas to get you going.

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"When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience.

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Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.