Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.
CONTENT TYPE: Guide/Report | TOPIC: Management
Struggling to keep your marketing team connected, communicating effectively, and on schedule? A connected app platform might be exactly the solution you need. Sponsored by Airtable.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.
CONTENT TYPE: Article | TOPIC: Customer Experience
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.
CONTENT TYPE: Article | TOPIC: Public Relations
PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.
CONTENT TYPE: Chart | TOPIC: Career Management
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.
When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.
CONTENT TYPE: Article | TOPIC: Demand Generation
How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.
CONTENT TYPE: Article | TOPIC: Email
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.
CONTENT TYPE: Article | TOPIC: Content
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.
CONTENT TYPE: Article | TOPIC: Websites
Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how understanding your customers' psychology and connecting with them in the right way at the right time gives your brand a huge advantage. Sponsored by Vyond.
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