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CONTENT TYPE: Chart | TOPIC: Branding
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata.
CONTENT TYPE: Article | TOPIC: Email
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.
CONTENT TYPE: Webinar | TOPIC: Email
Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.
CONTENT TYPE: Chart | TOPIC: Career Management
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.
Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 2 of 4: Aligning your Sales and Marketing teams requires an action plan! Discover the steps to a successful Sales Enablement Plan that increases your impact on sales. Join Pam Didner for the second session in her Sales Enablement: Aligning Marketing and Sales Working Webinar Series.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.
CONTENT TYPE: Infographic | TOPIC: Branding
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.
"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.
Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.
CONTENT TYPE: Article | TOPIC: Social Media
TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.
CONTENT TYPE: Article | TOPIC: Branding
Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how.
CONTENT TYPE: Chart | TOPIC: Email
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.
CONTENT TYPE: Infographic | TOPIC: Social Media
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.
CONTENT TYPE: Friday Forum | TOPIC: Demand Generation
Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.
SESSION 1 of 4: Your customers want great content. Your Sales team wants your support! Join Sales Enablement Expert Pam Didner in this first session of her Sales Enablement: Aligning Marketing and Sales Working Webinar Series. You'll learn how to ensure your marketing content is just what Sales needs.
Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building.
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