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CONTENT TYPE: Chart | TOPIC: Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
CONTENT TYPE: Article | TOPIC: Branding
It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.
CONTENT TYPE: Infographic | TOPIC: Email
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.
CONTENT TYPE: Podcast | TOPIC: Content
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.
CONTENT TYPE: Article | TOPIC: Marketing Technology
One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.
CONTENT TYPE: Sponsored Article | TOPIC: Email
Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
CONTENT TYPE: Chart | TOPIC: Career Management
Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?
CONTENT TYPE: Article | TOPIC: Mobile
Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.
CONTENT TYPE: Article | TOPIC: Social Media
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.
CONTENT TYPE: Infographic | TOPIC: Events
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.
CONTENT TYPE: Podcast | TOPIC: Social Media
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
CONTENT TYPE: Infographic | TOPIC: Social Media
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
CONTENT TYPE: Article | TOPIC: Email
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
CONTENT TYPE: Article | TOPIC: Events
Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
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