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CONTENT TYPE: Chart | TOPIC: Marketing Content
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.
CONTENT TYPE: Article | TOPIC: Branding
Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.
CONTENT TYPE: Article | TOPIC: Marketing Management
The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.
CONTENT TYPE: Video | TOPIC: Customer Experience
On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it?
CONTENT TYPE: Infographic | TOPIC: Writing
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task.
CONTENT TYPE: Article | TOPIC: Email Marketing
Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
SESSION 1 of 4: There are no guarantees in business. But when you're entering a new market or releasing a new product, you can stack the odds in your favor with a Go-to-Market Plan. Create a comprehensive GTM plan that aligns your product with your sales and marketing teams to give your business the best chance at success.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.
CONTENT TYPE: Video | TOPIC: Career Development
A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ability to create change or control upcoming changes... How do you know you're in the right place?
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Generative AI is disrupting market research, content creation, and even search algorithms. This is your opportunity to create a relevant, personalized user experience for your visitors. Wil Reynolds, vice president of innovation at Seer Interactive, reveals how to use your organization's unique resources to create unmatched SEO results.
Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.
CONTENT TYPE: Video | TOPIC: Event Marketing
Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore."
CONTENT TYPE: Article | TOPIC: Marketing Strategy
One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.
Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticity and the art of storytelling.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.
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