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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing
Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.
CONTENT TYPE: Article | TOPIC: Communications
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.
CONTENT TYPE: Chart | TOPIC: Career Development
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
CONTENT TYPE: Article | TOPIC: Marketing Management
'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.
CONTENT TYPE: Infographic | TOPIC: Branding
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands.
CONTENT TYPE: Video | TOPIC: Demand Generation
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?
CONTENT TYPE: Article | TOPIC: Marketing Content
In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.
CONTENT TYPE: Podcast | TOPIC: Communications
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.
Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.
To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.
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