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  • The Paid Channels Marketers Plan to Increase Spend On in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

  • 'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results.

  • Salary Trends for US Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

  • Which Hogwarts House Do Marketers Belong To? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.

  • Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

  • 2024 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Advertising & Promotions

    What's next for B2B? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Vidyard.

  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.

  • Four Tips to Help You Find Your Optimum Content-Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.

  • Content Syndication + ABM Advertising: Better Together

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • Marketing as a Service, or How to Improve B2B Marketing Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.

  • A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy.

  • What's the Big Idea? Key Trends in Marketing—and Where AI Fits In

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Advanced AI. First-party data. Retail media. And Taylor Swift's marketing secret! Discover how to tap into today's biggest marketing trends. You'll grow your business and position yourself as a future-focused marketer. Free session from the AI for Digital Marketers series, sponsored by Salesforce.

  • Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.

  • How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

  • When Do B2B Buyers Contact Vendors?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

  • Seven Major Design Trends for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.

  • ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here.

  • Generative AI in Marketing: How B2B and B2C Adoption Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

  • A 24-Point Content Marketing Checklist for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.

  • The What, Why, and How of Community- and Brand-Building for B2B Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy.