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CONTENT TYPE: Podcast | TOPIC: Marketing Management
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.
CONTENT TYPE: Infographic | TOPIC: SEO
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
"Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.
CONTENT TYPE: Article | TOPIC: Marketing Content
B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.
CONTENT TYPE: Article | TOPIC: Email Marketing
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.
CONTENT TYPE: Chart | TOPIC: Marketing Content
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.
CONTENT TYPE: Article | TOPIC: SEO
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
CONTENT TYPE: Video | TOPIC: Email Marketing
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as AI continues to evolve without regulation.
From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena.
CONTENT TYPE: Video | TOPIC: Marketing Content
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?
CONTENT TYPE: Article | TOPIC: Customer Experience
To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.
Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.
Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.
CONTENT TYPE: Infographic | TOPIC: Communications
Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails.
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