Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Branding
Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.
CONTENT TYPE: Podcast | TOPIC: Content
Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of marketers.
CONTENT TYPE: Infographic | TOPIC: Management
Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic explores how to ease those stresses for your team.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Article | TOPIC: Management
You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.
CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing
You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.
CONTENT TYPE: Sponsored Article | TOPIC: Branding
It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.
CONTENT TYPE: Chart | TOPIC: Content
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.
CONTENT TYPE: Article | TOPIC: Marketing Technology
If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.
CONTENT TYPE: Friday Forum | TOPIC: Management
As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.
CONTENT TYPE: Infographic | TOPIC: Content
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success.
CONTENT TYPE: Sponsored Article | TOPIC: Management
It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.
CONTENT TYPE: Podcast | TOPIC: Management
Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Join positioning expert and MarketingProfs CEO Allen Weiss for this free webinar to gain a better understanding of your market, how to segment it based on the benefits your organization offers, and what sets you apart from the competition.
A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it?
CONTENT TYPE: Chart | TOPIC: Social Media
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.
Keep me signed in
Sign in with your preferred account, below.
Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!