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  • The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

  • Truth or Myth? What Americans Believe About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.

  • How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

  • How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

  • Instant Impact: Creating AI-Driven Image Libraries and Animations for B2B Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Today's content is more visual than ever. And new AI tools can help you create the exact visuals you need to capture attention and illustrate your important points—in minutes! Lisa Peyton shares how to use the power of Generative AI to create a professional-grade library of still images and moving animations that attract your ideal client's attention to your content.

  • The Slow But Steady Increase in Podcast Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

  • Quality Matters: The Real Impact of Data Accuracy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

  • How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

  • The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.

  • Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.

  • CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    "The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

  • Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

  • How to Thrive in a Zero-Click Content World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

  • The State of 'Revenge Quitting' in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

  • The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • Which Content Tactics Make People Unsubscribe From Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

  • The Social Media Funnel Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.