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CONTENT TYPE: Infographic | TOPIC: Events
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.
CONTENT TYPE: Podcast | TOPIC: Social Media
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
CONTENT TYPE: Infographic | TOPIC: Social Media
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
CONTENT TYPE: Article | TOPIC: Email
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
CONTENT TYPE: Article | TOPIC: Events
Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.
CONTENT TYPE: Chart | TOPIC: Content
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
CONTENT TYPE: Article | TOPIC: Customer Experience
In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.
CONTENT TYPE: Infographic | TOPIC: Management
How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.
CONTENT TYPE: Article | TOPIC: Branding
Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.
CONTENT TYPE: Infographic | TOPIC: Career Management
Which responsibilities do the best sales managers excel at? To find out, researchers at Rain Sales Training conducted a survey of more than 1,000 sellers and sales managers.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
"It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn Marketing's role in nurturing beyond MQLs and making sales processes more effective.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.
CONTENT TYPE: Article | TOPIC: Management
Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.
CONTENT TYPE: Article | TOPIC: Content
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
CONTENT TYPE: Chart | TOPIC: Career Management
Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.
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