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CONTENT TYPE: Article | TOPIC: Demand Generation
An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.
CONTENT TYPE: Article | TOPIC: Email Marketing
Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing
Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.
As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.
CONTENT TYPE: Video | TOPIC: Email Marketing
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing
There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.
CONTENT TYPE: Podcast | TOPIC: Communications
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.
CONTENT TYPE: Video | TOPIC: Customer Experience
Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.
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