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CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.
Join MarketingProfs for our PRO online event for content creators, writers, and other future-focused marketers. Over nine live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical how-tos—live. Plus, available on-demand.
CONTENT TYPE: Video | TOPIC: Demand Generation
Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's not how it should work. You can—and should—be generating referrals systematically.
CONTENT TYPE: Article | TOPIC: Marketing Management
Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.
CONTENT TYPE: Chart | TOPIC: Email Marketing
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.
CONTENT TYPE: Video | TOPIC: Marketing Content
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.
CONTENT TYPE: Article | TOPIC: Demand Generation
Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.
If you're updating SEO, testing subject lines, or in need of unique graphics—let AI augment your creativity! AI tools save you time, clarify your marketing, and improve your branding. Cathy McPhillips, chief growth officer at The Marketing Artificial Intelligence Institute, reveals her favorite AI tools to quickly enhance your content.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.
After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything.
CONTENT TYPE: Video | TOPIC: Measurement & Analytics
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action.
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