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CONTENT TYPE: Video | TOPIC: Marketing Content
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Branding
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands.
The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.
CONTENT TYPE: Video | TOPIC: Advertising & Promotions
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Are you producing Sales-supporting content that goes unused? As marketers, we all experience that disappointment. What if you could fix it by setting up the "just right" conditions that they need? Learn how this research-backed formula gets salespeople to use more of your content and close more deals. Sponsored by Allego.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
More than half of remote workers say they've cooked food and done laundry while on the clock, according to a survey of 1,005 workers conducted by CraftJack.
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Can you copyright AI-generated content? What legal risks are involved when you use AI's content? If you're using AI for any of your work, you need to know enough about the law to stay out of trouble. Ruth Carter, Esq., evil genius at Geek Law Firm, reveals the current legal rules and regulations around AI and how you can expect them to evolve.
People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Supercharge your strategy! Developing a strong marketing plan is a critical skill for any B2B marketer. Join expert B2B marketer Pam Didner for five key elements you need to develop a solid plan to rally your team members and move everyone in the same direction to achieve your marketing goals.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.
CONTENT TYPE: Article | TOPIC: Marketing Management
The cheeky adage "if you want something done right, do it yourself" is impractical (to say the least) in modern business. You have a team for a reason. It's time to put them to good use.
AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.
CONTENT TYPE: Friday Forum | TOPIC: Customer Experience
You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by Salesforce.
CONTENT TYPE: Video | TOPIC: Branding
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?
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