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CONTENT TYPE: Video | TOPIC: Marketing Strategy
In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.
CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing
Unlock ABM success with customer intent data! Answering the Who, What, When, and Why of leads gives you the keys to reading buyer intent signals. Discover how to read those signals, capitalize on the moment, and generate tangible results with ABM. Sponsored by ZoomInfo.
CONTENT TYPE: Article | TOPIC: Marketing Content
Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.
CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.
CONTENT TYPE: Video | TOPIC: Customer Experience
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.
CONTENT TYPE: Article | TOPIC: Public Relations
Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy?
CONTENT TYPE: Podcast | TOPIC: Career Development
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.
CONTENT TYPE: Article | TOPIC: Career Development
AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.
In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques for businesses today.
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