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  • Michael Vick Partners with The Humane Society

    Article

    CONTENT TYPE: Article | TOPIC: None

    An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October - will be working with The Humane Society of the on an anti dogfighting community-based program. Talk about an interesting celebrity marketing

  • We Hear You! Why and How to Hire a Social Media Responder

    Article

    CONTENT TYPE: Article | TOPIC: None

    Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, consumers now have the expectation that their voices will not only

  • Commercial Break: M&M's Blue

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at M&M's "Blue" commercial.

  • What's the Color of Your Personal Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.

  • Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media tool for marketing is not the death knell of the conventional blog; if anything, it highlights just how necessary blogs still are.

  • The Tao of Green Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and the rolling paper in a convenience store. For your green message to be heard and translated into sales, you have to make your message relevant not only to the fate of the planet but also to the fate of the people living on it. The question is, How?

  • Rethinking the Focus Group

    Article

    CONTENT TYPE: Article | TOPIC: None

    The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the potential for providing powerful, usable insights. The trick to moving it from something parodied on sitcoms to a credible research tool again is to change how we think about and execute focus groups.

  • Brand-Switching: Less Risk = More Switch

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands on purchases for children and pets.

  • All Marketers Are Not Created Equal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/4dogs_sit_in_row.jpg

  • Ignite Your Consumer-Dealer Sales with Dealer Ignition's Dealer Promotion Network

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read Despite robust dealer relationships, I bet you lack the means of coordinating and synchronizing their promotions to coincide with yours. Consumers may see your promotions and want to

  • The Best Brainstorming: Nine Ways To Be A Great Participant

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.idea-sandbox.com/blog_images/brainstorm_graphic.jpg

  • The Best Brainstorming:?Nine Ways To Be A Great Participant

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.idea-sandbox.com/blog_images/brainstorm_graphic.jpg

  • New Breed of Mobile-Media Consumers Emerging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and feedback to mobile video advertising and their reliance on mobile for information.

  • Forget Audience Segmentation – Segment by Conversation!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/multipleconvos.jpg

  • Forget Audience Segmentation .... Segment by Conversation!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/multipleconvos.jpg

  • Via Rail Stays on Customer Loyalty Track by Apologizing Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even Via Rail, Canada's national passenger rail network has shown its humanity, humility and remorse

  • How Retailers Are Teaching Consumers to be Disloyal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/shoppingcart0729.jpg

  • Zero Latency: The Next Arms Race

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you best prepare for this new arms

  • Email Marketing: Sent Does NOT Mean Delivered

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/ItalianMailbox.jpg

  • Email Revenue Preservation = Real Revenue

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you could go into your boss' office and say, "I can show an additional on the bottom line next quarter from our email marketing" wouldn't that be a good The fact is that many of us can make that promise–and deliver on it. Simply by doing all the things that we online marketers love to