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  • What's the Biggest Untapped Opportunity for B2B Marketers?

    Video

    CONTENT TYPE: Video | TOPIC: None

    How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"

  • Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executives

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the right people read it. The process that you use to present your message is what makes the difference. Here are eight tips for securing meetings with the right executives.

  • Eliminate Fear: Use Your Click-Through Data!

    Article

    CONTENT TYPE: Article | TOPIC: None

    In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able to easily see in real time who clicked on those links at what time and on what day.

  • How to Develop a Successful Facebook Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.

  • Developing an RFP? Seven Tips for Getting the Responses You Want

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate its importance. It's not simply a straightforward business communication; it's a brand opportunity. If you're seeking a smart, strategic partner, your RFP should reflect that. Here are seven guidelines to help you create a great RFP—or what I like to call a "really fine publication."

  • US Wireless-Internet Use Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means using a range of devices.

  • Social Media Won't Work if You Aren't Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/anti_social_butterfly.jpg

  • Leads as Canaries in a Coal Mine

    Article

    CONTENT TYPE: Article | TOPIC: None

    Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years I have witnessed the intersection point between sales and marketing to observe many of these 'canaries'. Here are the top ten signs that sales and marketing are bold;" Wrestling in the Sales and marketing settle their

  • Why You Need to Build your Social Capital

    Article

    CONTENT TYPE: Article | TOPIC: None

    So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social

  • $55B in Interactive Marketing Spend in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester.

  • 'Zappos and Amazon Sitting in a Tree...'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/zapposamazon.jpg

  • Hybrid Tactics of Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing campaigns that are being called "social media" where the relationship aspect is not to be Today when I walked my dog Max, he stopped to play

  • Top Brands Engaged Online via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • Three Tips for Improving Your Business Blog

    Video

    CONTENT TYPE: Video | TOPIC: None

    Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you a platform for interacting with potential customers.

  • Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Starbucks.jpg

  • This Isn't Your Father's Publishing Model

    Article

    CONTENT TYPE: Article | TOPIC: None

    I've recently joined MarketingProfs as Research Director and I'd like to offer some insight to anyone interested in my take on digital media. I have worked in digital media research my whole career, but my father started out as a reporter for Time Magazine back in the 70s and has spent the last 20 years working

  • B2B Marketers Latching Onto Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Note to CMO: Creating Trance States

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Magician.jpg

  • Ways to Spend your Social Capital

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you read the last two blog posts on Social Search could it be a Google and When is Amazon go , you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying

  • What Banner Ads Can Learn From Billboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright dumb content, creating an aversion to this otherwise effective form of advertising. In their design and potential effectiveness, banner ads are very similar to outdoor billboard advertisements. They have to be quick, catchy, and well planned out to be effective.