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  • How to Rebrand a 10-Year-Old Company in Six Weeks

    Article

    CONTENT TYPE: Article | TOPIC: None

    After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days.

  • So, This Word Walks Into a Bar…: 12 Perfectly Ordinary Words That Suddenly Have New Meaning

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.

  • Android Widens Smartphone Lead, Apple Up on Verizon iPhone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • What's Ahead on the Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest bloggers Tony Felice and Charles Wiedenhoft of Red Door Interactive summarize takeways of SXSW regarding privacy and personalization, and more.

  • Five Steps to Engaging Online Communities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding and maintaining your fanatics.

  • Women and Facebook: Brands, Deals, and Friends They Hate

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to a survey from Eversave, which also explores group-buying preferences among women.

  • Ya Gotta Have Personality

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, honest engagement.

  • Brand Beckham: Five Lessons on International Marketing From David and Victoria Beckham

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after their prime? Here's how.

  • US Ad Spend Up 6.5% in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion, according to data released by Kantar Media. Ad spending in the fourth quarter of 2010 was up 7.0% compared with the same period a year earlier, driven by small advertisers ranked outside the Top 1,000.

  • 10 Questions to Ask When Crafting a Persona

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski outlines how to create personas for your business and why you should even consider doing so.

  • Worst-Practices: Anatomy of an Awful Ad

    Article

    CONTENT TYPE: Article | TOPIC: None

    When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and offensive), this ad is it! Here's what not to do when creating your next ad.

  • QR Codes Catching On With Smartphone Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to a survey from MGH.

  • Make it Big: 3 Social Media Lessons From Rock Stars

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Bibi Wardak discusses how the role that social media played in the rise to fame of three prominent pop stars.

  • Responsible Consumption: The Next Frontier in Green Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of companies that went green (with their customers) and profited as a result.

  • Brands Using Content Curation to Build Thought Leadership

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire.

  • 3 Ways to Keep the Fire Burning Bright in a Vendor-Client Relationship

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Lauren Fernandez offers three helpful ideas for keeping the vendor-client relationship satisfying for both the vendors and clients.

  • Five Ways to Make Communicating Web Analytics Data Easier

    Article

    CONTENT TYPE: Article | TOPIC: None

    Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ways to do just that.

  • State of Media: TV Still Strong as Social Web, Smartphone Use Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to Deloitte's annual survey on technology and media. Meanwhile, smartphone and social-networking use continues to increase.

  • How to Conduct Your Own Research When You're on a Shoestring Budget

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jason Miller of Zoomerang shares tips for how to conduct surveys and polls using free online resources.

  • You've Got New Visitors at Your Site. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists.