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  • How Social Commerce leads to Advocacy-Based Marketing (ABM)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every company today is headed for a Brave New World of eCommerce .... and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own So what you Facebook Connect provides

  • Top 15 Business & Finance Industry Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of banks and online-banking services take the lion's share among the top 15 websites of the business and finance industry; non-banking websites such as Yahoo Finance, Google Maps, and CareerBuilder also rank prominently, however.

  • The Best Brainstorming: Nine Ways To Be A Great Brainstorm Lead

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the United States, there are over 11 million meetings each day. We sit through more than 61 meetings each month. Most agree at least half the time is wasted... That's 31 hours wasted each month. Multiply that by the number of attendees and their salaries and you've got some pretty sad Ineffective is unacceptable when

  • Top 15 US Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.

  • Marketing via Facebook Pages

    Article

    CONTENT TYPE: Article | TOPIC: None

    I've been on a Facebook marketing kick lately and have been reading Clara Shih's book The Facebook . I'm also eagerly awaiting my copy of Paul Dunay's Facebook Marketing For as I know it contains invaluable In this post I want to ask a question that pertains to Facebook. First, however, let me set it up

  • Are People Who Share Better to Have Around than Subscribers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Two_bee-eaters_sharing_food.jpg

  • Communications Industry Forecast: Slump, then... Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler Stevenson (VSS).

  • Optimistic Email Reporting May Be Depressing Revenue Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/capturing_lost_revenue.jpg

  • Time to Replace your Online News Room with Facebook!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Back in October of 2007 at a MarketingProfs I remember listening to a panel on how someone used a blog as their online news The panel was run by David and featured Todd Andrilik the director of marketing and PR, for Leopardo , who was using WordPress as a online news It was one of those

  • Marketers, Your Data Awaits: Our Community-Developed Research Report Is Here!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/crowdsourcing2.jpg

  • Michael Vick Partners with The Humane Society

    Article

    CONTENT TYPE: Article | TOPIC: None

    An oxymoron you say? Well, the former Atlanta Falcons quarterback - who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October - will be working with The Humane Society of the on an anti dogfighting community-based program. Talk about an interesting celebrity marketing

  • We Hear You! Why and How to Hire a Social Media Responder

    Article

    CONTENT TYPE: Article | TOPIC: None

    Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, consumers now have the expectation that their voices will not only

  • Commercial Break: M&M's Blue

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at M&M's "Blue" commercial.

  • What's the Color of Your Personal Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.

  • Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media tool for marketing is not the death knell of the conventional blog; if anything, it highlights just how necessary blogs still are.

  • The Tao of Green Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and the rolling paper in a convenience store. For your green message to be heard and translated into sales, you have to make your message relevant not only to the fate of the planet but also to the fate of the people living on it. The question is, How?

  • Rethinking the Focus Group

    Article

    CONTENT TYPE: Article | TOPIC: None

    The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the potential for providing powerful, usable insights. The trick to moving it from something parodied on sitcoms to a credible research tool again is to change how we think about and execute focus groups.

  • Brand-Switching: Less Risk = More Switch

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands on purchases for children and pets.

  • All Marketers Are Not Created Equal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/4dogs_sit_in_row.jpg

  • Ignite Your Consumer-Dealer Sales with Dealer Ignition's Dealer Promotion Network

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read Despite robust dealer relationships, I bet you lack the means of coordinating and synchronizing their promotions to coincide with yours. Consumers may see your promotions and want to