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  • Work With Passion: Lessons From a Successful Hollywood Screenwriter

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.

  • Getting a Diploma Is Easy (Compared With Getting a Job)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their job search.

  • Social Media Popular as TV, Movies Lose Appeal

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.

  • 5 Tips to Keep LinkedIn From Becoming HackedIn

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI accounts from being hacked.

  • Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.

  • Privacy Concerns Erode Social Media User Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular social sites, have a negative impact on users' likelihood to recommend those sites, according to a study by Netpop Research.

  • I’m Afraid to Write this Article (And That’s the Problem)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.

  • Email Subscriber Engagement Checklist: Six Tips to Keep Handy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.

  • Smartphones Preferred Over Computers for Web Access

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."

  • Transparency: Do You REALLY Want to Know What’s In There?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses whether clients really want to know the intricate details of certain businesses and why transparency can be good.

  • How an Unhappy Customer Can (Paradoxically) Help Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.

  • Top Media Sites, Blogs, Reaching Mobile Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both, according to a study by 2ergo.

  • Likes, iPads & Male Pattern Balding: Target An Older Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment with deep pockets.

  • Analyze This: Marketers Must Focus on Analytics to Increase Their Value

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.

  • 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has confirmed.

  • Real-Time Marketing: How Today's Marketers Are Deploying New Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.

  • 6 Quick Tips for Designing Emails for Mobile Devices

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares tips about designing for mobile devices from Loren McDonald's kick-off speech for MarketingProfs University.

  • Shoppers Buying Less Impulsively Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according to a new survey from Yahoo.

  • How to Use Customer Experience to Differentiate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.

  • Online Ad Targeting: Who's Most Likely to Act?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. Those working in certain job functions, such as operations, legal, and sales, are also more likely to act on ads.