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  • Holiday Online Retail Spending Up 13%

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    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending on Black Friday (Nov. 26) totaled $648 million, making it the heaviest online spending day to date in 2010, and 9% higher than Black Friday 2009 levels.

  • Holiday Office Parties Worth the Cost? Yes!

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    Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group.

  • Top-Gaining Site Categories Led by Gambling in October

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    US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media Metrix service. Meanwhile, humor sites—led by Comedy Central—ranked second, as interest was piqued by Jon Stewart and Stephen Colbert's "Rally to Restore Sanity and/or Fear" in Washington, DC.

  • Top 50 Online Properties by Ad Reach and Visits in October

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    Google Sites comprised the top-ranked property in October 2010 with 180.8 million unique visitors, followed by Yahoo Sites with 179.6 million, Microsoft Sites with 170.6 million, and Facebook with 151.1 million, which for the first time surpassed the 150 million visitor threshold, according to comScore Media Metrix service.

  • 5 Business Survival Tips From Plymouth Colony

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares five business tips learned from the Mayflower pilgrims at Plymouth.

  • If Webinars Are So Awesome, Why Do So Many Tragically Underperform?

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    CONTENT TYPE: Article | TOPIC: None

    Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to call your webinar a success.

  • Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Monday

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    CONTENT TYPE: Article | TOPIC: None

    Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also have Small Business Saturday. So how can a small business get the upper hand on these three monumental shopping days?

  • Why Amazon Doesn't Understand Social Commerce

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    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind the social-commerce curve.

  • Four Questions to Ask Yourself Before Starting a Business

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    CONTENT TYPE: Article | TOPIC: None

    Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions.

  • Teen Girls and Brands: Social, Vocal, and Influential

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    Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a mix of face-to-face interaction and social media, according to a study by Varsity Brands and the Ketchum Global Research Network.

  • Facebook Nabs One in Four Pageviews in US

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to Experian's Hitwise Intelligence.

  • Quality Ideas Are Found Among a Quantity Of Options

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    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Paul Williams discusses how the more choices you have, the greater the chances of a quality decision.

  • Internet Ad Revenue Hits Record $6.4B in 3Q10

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    US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period in 2009, according to the Interactive Advertising Bureau (IAB) and PwC.

  • Customer Experience: Do You Roll Out the Red Carpet?

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Leigh Duncan-Durst shares ideas about how to treat every customer like they matter ... and the dangers of not doing so.

  • Top Retailers Sold on Facebook, Twitter for Marketing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and follower bases to build stronger brand experiences, according to a report by Media Logic.

  • Google, Hulu Set Video and Ad Records

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    Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall TV viewership, according to comScore Video Metrix. Meanwhile, Google Sites maintained its position as the top online video property during the month, reaching a milestone of 2.0 billion video viewing sessions.

  • Bill Cosby Is Not Dead: 4 Tips to Prevent Spreading Twitter Rumors

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski offers four tips to help avoid spreading wrong info and false rumors on Twitter.

  • Illuminate Rather Than Complicate

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers.

  • Can Finance’s Image Be Fixed?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.

  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio

    Article

    CONTENT TYPE: Article | TOPIC: None

    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences.