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Are you worn out by the frenzied pace of change in our new economy? Well, welcome to the new world. Fundamental shifts in commerce and consumer psychology have permanently changed the competitive landscape for years to come.

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Holiday sales are expected to rise a whopping 22 percent over last year. What can you do to get a chunk of that cash? Also: How do you develop a coherent Web marketing strategy?

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The marketing approach that can carry you through these difficult economic times is built on the following five essentials.

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While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning signs.

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How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?

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How do you pitch quality over products that smell like a rush job and look and act cheap? Also: what's the best way to promote high-quality products that require some investment of time and dollars?

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Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.

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So what's the big deal with RSS? Here are the basics.

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hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.

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Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.

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ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.

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How can you make strategic planning more productive? Also this week: How to market with a bare-bones staff.

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Speaking at public forums often results in new business. So how do you get the gigs?

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effectively build a brand today, you need PR.

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The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

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You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?

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The most effective and often overlooked strategy to grow a client base is to encourage referrals.

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What's next for radio? And why should marketers pay attention?

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Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

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How can (seemingly) solid business thinking hurt us?