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To make it easy for customers to describe what you do, they must easily understand the “idea” of your company.

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Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell.

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What’s your position in the marketplace?” raises a much more important and more difficult question: “Which marketplace?”

CONTENT TYPE: Article | TOPIC: Communications

Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes – you may be creating a cult brand.

CONTENT TYPE: Article | TOPIC: Writing

Does your marketing stand out in the sea of information?

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When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. Find out how a SWOT Analysis can help ...

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n 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects.

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It's easy to be a publisher on the Web. It's easy to lose a lot of money, too.

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hat’s more important than everyone in a company sharing the same "Big Picture," the same strategic vision?

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Jared challenges the assumption that there's one right approach to how your site looks and behaves.

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Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces of the "mental commons."

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Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.

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omen are launching businesses at twice the rate of men and becoming a major force both in the traditional and the new global e-business marketplace.

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What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come. What's it all mean for our industry?

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The more that a company shares its knowledge, the more valuable it becomes.

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

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Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?

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The fact is that Spam works. This was proven when the first "legitimate" business turned to Spamming its customers, and when they got away with it on the bottom line.

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Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series.

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Most companies do not use ROI tools effectively. Here are the steps you'll need to successfully complete the sales process.