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PJA On launching an internal innovation blog, and what we've learned In January, we launched PJA (as in money, or improvisation, or scratch pad), an internal blog for our advertising agency. The launch was quiet, and our expectations modest. Simply put, we wanted a better way than email for collecting and sharing ideas within the After

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Within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position. They're the longwinded busybodies who never get invited to the cool parties. Porcelain-skinned print campaigns turn up their perky, sans-serif noses at e-newsletters' frumpy templates and canned copy. Super Bowl spots kick sand in e-newsletters' bespectacled faces. Yet, these boxy embodiments of mediocrity move product and build loyalty. Marketing people are aware of this—they've proven it with charts and everything. You need an e-newsletter and you know it. So to that end, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate... and then read why you should ignore them.

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Everyone wants brand equity. But building it, when you are more likely to qualify for the Inc. 500 rather than the Fortune 500, can be a puzzle. Particularly when the role models for brand equity are global icons like Coca Cola, Volvo, or Sony—hardly your peer set. The good news is that the path to building brand equity is clear. Here are six simple steps you can take to get started.

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Last week Google released Chrome, its new standards-compliant Web browser. But what does that mean to you? Though Google offers a great comic that explains the big changes, it is a bit jargon-heavy and, frankly, long at 32 (comic) pages. Here's an introduction of Chrome for the layman.

CONTENT TYPE: Article | TOPIC: Writing

Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning bug and the lightning." With that thought in mind, here are a few choice words on word choice to help you get more of the right words into your communications. And, make your writing more effective.

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Here's another great case study for corporations successfully using [The Home Do a [Twitter search for In recent days, you see a flurry of tweets with tips, suggestions, and pointers to Web content about preparing for hurricanes. Rather than approach the community as something to be 'engaged', the company is using social media to connect directly

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Last Saturday on Twitter, Whole ' "Tweet of the Day" caught my eye. The post, which "retweeted" a user's comment involving the term "Oh my f'ing prompted me to question whether the company's judgment in the of that term was This led to a blog post with more than 20 comments full of thought-provoking . This

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Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when it comes to political candidates--and political conventions--we're not just talking policy, we're talking brands. And on that note we're back for Round #2. Round #1 is right To commemorate this political convention season, I wrangled five

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Sharon McCarthy recently conducted an interesting survey of Executive Summary Here are the top definitions for the word "interactive", although if you look through the entire list, you could probably group more of the items together–but for our purposes it Just a couple of 1. It's amazing how rich this word is .... it generated more

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Since I spend most days in front of a computer screen, I am an early adapter to things online. So when I heard about Google Chrome launching yesterday, I downloaded it in the afternoon. I also uninstalled it two hours It's not that it isn't good. It has plenty of merits. It's a very simple screen

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In this Marketing Over Coffee we discuss our test drive of Google Chrome and what it means, eCommerce Payments, and Virtual Street Teams..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length Brought

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Wegman's Food Markets have quietly expanded on the privately owned grocery chain's "Locally Grown" program, according to a recent article in Progressive . The two-decades-old program now comprises a network of over 800 Better yet, these family farmers are able to bring myriad selections of fresh fruits and vegetables to Wegman's customers, going directly to the

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It takes two to make a baby. And even though I would argue that women carry the majority of the weight (hey, at least for the first 9 months), a child's genetic makeup is inherited from their mommy and daddy. Why am I telling you this? Because I'm perplexed that major media–and ergo, the public at

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Sometimes I have to admit it is hard to keep up with all the new advances in social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted Enter Jesse Stay .... Facebook developer and guru, a recent author

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100 The number of users on on August 26, To put that in perspective, imagine if ALL of the residents of Mumbai, Karachi, Istanbul, Delhi, São Paulo, Moscow, Seoul, Shanghai, and Mexico City (the nine largest cities in the world), Athens GA, and Newell PA (pop. 551) were all registered Facebook users. To look at it

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The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two professors, W. Chan Kim and Renée Mauborgne, claimed that competition can be rendered irrelevant. Their book, Blue Ocean Strategy, heralded the news to marketing managers and CEOs all over the world: After years and years of surviving in red bloody oceans, swarming with murderous competitors, finally there's a better alternative! Let us consider an example of a company that supposedly followed the Blue Ocean strategy.

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Is your company guilty of throwing dollars at campaigns to increase Web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling? Make sure that your telephone system isn't preventing prospects from reaching out and touching someone at your company. As soon as you finish reading this article, pick up the phone and call your company's sales lines and test the process for yourself.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what impact these tools will have in the years to come.

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With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also have unprecedented access to information on a global scale. An increasing number of consumers turn first to the Internet when they want to make a purchase—even if the product will be bought offline. That's why any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV completely. Here are five tips for creating successful direct-to-consumer PR.

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And ITToolbox recently released the 3rd wave of research on social media and the IT professional. The first two surveys were focused on information consumption habits, specifically how Web 2.0 channels and communities–such as blogs, bulletin boards, wikis, and social networks–influence how IT makes purchase We decided to have a little fun with it this time.