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Here's another great case study for corporations successfully using Twitter: [The Home Depot](https://www.homedepot.com). Do a [Twitter search for @TheHomeDepot](https://search.twitter.com/search?q=thehomedepot). In recent days, you see a flurry of tweets with tips, suggestions, and pointers to Web content about preparing for hurricanes. Rather than approach the community as something to be 'engaged', the company is using social media to connect directly with people who need good, reliable information quickly.


Here's why it works:
1. The language is clear, direct, and personal.
2. It's a total soft sell. You never read anything close to "buy this" or "we're great."
3. Twitter has become an invaluable resource for spreading information quickly in times of disaster. Home Depot recognizes that it has a role to play, is stepping up, and participating as a member of the community.
Credit and kudos to Sarah Molinari, Home Depot's Corporate Communications Manager. She tweets at @TheHomeDepot and really "gets it."
Learn more:
- [@TheHomeDepot](https://twitter.com/TheHomeDepot) Twitter profile
- [Twitter search](https://search.twitter.com/search?q=thehomedepot) on "The Home Depot"
Disclosure: The Home Depot is a member of the Blog Council, where I work as the community organizer.

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Social Media @Work: Home Depot and the Hurricanes

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ABOUT THE AUTHOR

With his mantra “it’s about the people, not the technology,” Michael E. Rubin serves as the Social Media Strategist for Fifth Third Bank. As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, Michael has made his career helping Fortune 500 brands put Social Media to work.

With more than ten years experience in marketing and PR, Michael has partnered with the world’s leading marketers and industry experts to develop Social Media and Word-Of-Mouth into a mainstream marketing disciplines.

Michael serves on the Advisory Committee of the Institute for Social Media at Cincinnati State University, and has lectured on social media at both the University of Cincinnati College of Business and Leadership Northern Kentucky. He resides in Cincinnati with his wife Pam, dog Ruby, and cat Chainsaw (long story). Last but not least, Michael remains a die-hard Chicago Cubs fan and proudly eat hot dogs with ketchup.

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Michael E. Rubin
Call me: 847-370-3421
Email me: merubin@gmail.com
Tweet me: https://twitter.com/merubin
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The views expressed in this post are my own and not those of Fifth Third Bank or any of its affiliates or subsidiaries or of any person or organization affiliated with or doing business with Fifth Third Bank.