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  • Marketing Smarts Podcast: Hubspot's Mike Volpe on Marketing and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Marketing Smarts, the podcast of MarketingProfs, host Matt T. Grant talks with Mike Volpe of HubSpot about how to encourage sales and marketing to work together effectively.

  • Three Approaches to Promoting Your Event Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.

  • IBM: CMOs Struggle to Keep Up With Digital, Social Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new survey from IBM: 79% of CMOs expect a high or very high level of marketing complexity over the next five years, but only 48% say they feel prepared to cope with it.

  • Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one?

  • 6 Important Rules for Marketing to Europe

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Yo Noguchi of Benchmark Email explains what the European Union's application of the e-Privacy directive means to U.S. marketers.

  • Dialogue Writing, Part 1: Chaos Is Good! [Video]

    Video

    CONTENT TYPE: Video | TOPIC: Writing

    ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.

  • Eleven Tips for Crafting a Pitch That Wows Journalists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips.

  • Half of Tweets About Steve Jobs's Death Sent via Apple Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half of those tweets were generated via Apple devices, according to a study by Visibli.

  • 3 Reasons to Start Podcasting Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Corey O'Loughlin offers three reasons why content marketers need to make podcasting part of their marketing mix.

  • Can We Hug? Six Tips for Getting Customers to Show You Love

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.

  • Location-Based Coupon Users Concerned About Privacy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to a survey from Prosper Mobile Insights.

  • Beware of the Online Scammer: 5 Tips for Showing You're Not One

    Article

    CONTENT TYPE: Article | TOPIC: None

    In light of the R.I.P Steve Jobs scam on Facebook, MarketingProfs guest blogger Andrew Parker offers 5 tips for letting customers know that you're a legitimate businessperson.

  • What the Starbucks Card Teaches Us About the Future of Transactions

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Bob Knorpp talks about how social currency and alternative currency are growing in significance and how the Starbucks card exemplifies both.

  • Why Your Influencers Matter Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.

  • Android Widens Smartphone Lead in August, RIM Slips

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

  • 5 Reasons You Shouldn’t Be a Content Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs chief content officer and blogger Ann Handley

  • Five Tips for Writing Effective Sales Letters

    Article

    CONTENT TYPE: Article | TOPIC: None

    Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

  • Pew: Americans Rely on Multiple Media for Local Info

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would have no major impact on their ability to find local information, according to a report by Pew Research.

  • You've Got to Love What You Do: In Memory of Steve Jobs

    Article

    CONTENT TYPE: Article | TOPIC: None

    In memory of Steve Jobs, co-founder of Apple, MarketingProfs pays tribute to one of his best speeches, urging graduates to pursue an authentic, curious life doing what they love.

  • Marketing Smarts Podcast: Frank Days on Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs's Marketing Smarts podcast host Matt T. Grant interviews Frank Days, practitioner of Agile Marketing, to learn how it helps folks work together quickly to get more done.