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  • 'Entitled' Gen Y: How They Add to the Integrated Hybrid

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Lauren Fernandez, tells how Generation Y can add their technology and networking skills to your business team.

  • How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Ann Handley, rethinks LinkedIn and sees its capabilities beyond just looking for a job.

  • Academy Awards Advertising: $711M Over Past Decade

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past 10 years (2000-2009), the Academy Awards ceremony has generated $711.2 million of advertising revenue, of which one-half (50.9%) has come from three industries—financial services, beverages, and automotive—according to Kantar Media.

  • Pew Profiles 'On-the-Go' Mobile News Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Over one-third (37%) of adult cell phone owners are the "on-the-go" mobile news consumers—that is, voracious readers of online news who use their mobile phones to access news content more frequently, and from a greater number of news platforms, than the typical online news consumer—according to a survey from Pew.

  • Employees' as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Shel Holtz, offers tips and advice for equipping employees to help with marketing.

  • US Ad Spending Down 9% in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers spent an estimated $117 billion on US media in 2009, down 9% from the previous year—and continuing a trend of six consecutive quarters of negative growth in the ad industry, according to preliminary figures from Nielsen.

  • Marketing Execs Dish on Budgets, Social Media, and Favorite Gurus, Brands, Publications

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    CONTENT TYPE: Chart | TOPIC: None

    Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

  • Small Biz Adoption of Social Media Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

  • Seven Advanced Habits of Highly Effective Speakers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Paul Barsch, offers tips for being a highly effective speaker.

  • How Toyota Missed Its Tylenol Moment

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Jeanne Bliss, tells how Toyota missed its "Tylenol Moment" to exude customer service and care during its recall.

  • Profiling Green Moms: What Marketers Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings or family health, women who are moms, write blogs, and self-identify as "green" have exactly the motivation and conviction marketers need to understand right now.

  • Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner. Here are the five common mistakes they make—and can avoid, by deploying cross-channel attribution techniques.

  • The End of the Long-Copy vs. Short-Copy Debate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," claim the adherents of long copy. "No one has time to read below the fold," counter short-copy partisans. Of course, both sides are right...

  • Video Microsites—The Brand-Story Campaign Solution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if they are to succeed. When you use the Web as your vehicle for your campaign, the obvious solution is a video-campaign microsite.

  • Is it a Drink or a Toy?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger, Ted Mininni, shares how manufacturers of children's drinks are innovating to make them healthier yet fun.

  • Gartner: Key CRM Predictions for 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and will attain a total membership of 600 million (including inactive accounts and a small number of users with multiple accounts), according to Gartner.

  • Newspaper Sites Most Valued for Local Info

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top online source for local information, followed by online portals (54%), and local TV websites (53%), according to a new survey conducted by comScore on behalf of the Newspaper Association of America.

  • Study: Social Media Use by Fortune 500

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study from the University of Massachusetts at Dartmouth.

  • New Year Drives Traffic to Tax Sites

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    CONTENT TYPE: Chart | TOPIC: None

    January marked the start of the tax season, prompting millions of consumers to visit tax websites during the month as they prepared to file their returns, according to comScore.

  • Fortune 500 Weak in Natural Search

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in the top 50 of natural search results, according to research from Conductor.