Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now.

CONTENT TYPE: Article | TOPIC: None

Web analytics can help every manager reach their goals by acting as a lens through which they can more clearly see how well their area of the Web site is working. Unfortunately, it also lets everybody else in the organization clearly see how well his or her area of the Web site is working. Can't we all just get along?

CONTENT TYPE: Article | TOPIC: None

It's time to start having your salespeople write blogs for their customers and prospects. Sound radical?

CONTENT TYPE: Article | TOPIC: None

In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.

CONTENT TYPE: Article | TOPIC: None

Your relationships with the media can make or break your public relations efforts. Here’s how to get them to love you.

CONTENT TYPE: Article | TOPIC: None

Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for competitive data?

CONTENT TYPE: Article | TOPIC: None

ow does TiVo embrace its community of highly affiliated volunteer salespeople? Well...it doesn’t.

CONTENT TYPE: Article | TOPIC: None

Business is about people, not machines. It is about relationships, not transactions.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about.

CONTENT TYPE: Article | TOPIC: None

The Catholic Church may well have stopped saying mass in Latin. Unfortunately, many Web sites might as well be written in that ancient language, for all the sense they make.

CONTENT TYPE: Article | TOPIC: None

f you don’t have the budget to hire yet another agency or would like to see your present agency or marketing team come up with cash-register-ringing promotions themselves, where do you and your team turn?

CONTENT TYPE: Article | TOPIC: None

f you’re engaged in marketing you feel a need to apologize for, stop marketing.

CONTENT TYPE: Article | TOPIC: None

hen a company is purchased, most people affected usually aren’t prepared. Come to the rescue with advice on how to prepare for an acquisition. Also: How do your marketing team and call center work together?

CONTENT TYPE: Article | TOPIC: None

inding a niche, defining a paying market, reaching that market and serving it—that’s the game. Technology is a means to that end, not the end itself.

CONTENT TYPE: Article | TOPIC: None

our CFO is skeptical of your marketing initiatives because he sees them as the riskiest thing your company does.

CONTENT TYPE: Article | TOPIC: None

hen we establish a position in the marketplace, we define ourselves. Which means, by definition, that we also let people know what we don’t do—and for whom we provide no value. And that strikes fear into the hearts of business people the world over.

CONTENT TYPE: Article | TOPIC: None

Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback.

CONTENT TYPE: Article | TOPIC: Writing

n effective headline is the most important aspect of any successful print ad.

CONTENT TYPE: Article | TOPIC: None

Very often what gives you the emotional, hit-it-right-on-the-nose tools you need for successful writing are small nuances.

CONTENT TYPE: Article | TOPIC: None

One of the biggest challenges an organization faces is to stop thinking it’s the center of the universe.