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Respect often doesn't develop in business relationships. Why not? R-E-S-P-E-C-T: Find out what it means to...YOU.

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You can't package it, but you can view it -- albeit in a cluttered marketplace. So how can you brand it?

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Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.

CONTENT TYPE: Article | TOPIC: Writing

Despite the growing globalization of the Net, most big multinationals fail when it comes to dealing in languages other than English.

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A non-technical perspective on Web marketing: Think of it as Web marketing for the technologically challenged.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.

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In a recent survey, most executives believe the Net will be vital to their future export strategy. Are you ready? Here's how to get a jump start.

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Now that your website is at the top of the search engines, your competitors will want to knock you off. What are you doing about it?

CONTENT TYPE: Article | TOPIC: Writing

There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.

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Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?

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If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.

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You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

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Sure you hear pronouncements and predictions about dot-com failures every day. But from the people who actually design them? Well, this webmaster's willing to talk.

CONTENT TYPE: Article | TOPIC: Writing

Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.

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Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.

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Jared takes on some big questions: How should your web site be organized? Does order matter? What can you leave out and can you leave in? Listen up: Here is some real data to back up some very good points.

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Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?

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Better sales through chemistry. That's right. By understanding chemical reactions you can deeply imbed messages in your customer's minds.

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No pretzel positions or yoga mantras required. Here's the path to global Nirvana in seven easy steps.

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It's hard enough to sell in this economy, isn't it? That's especially true when you need to battle age-old IT sales myths.