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It is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on getting your Web site listed in the unpaid, organic search engine results. How do you actually get your Web site ranked high in search engines? The answer is quite simple, but getting there can be a bit more difficult.

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Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms of marketing communications. However, we can't ignore the impact of WOM. What's more, here's what companies should be doing to leverage it.

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Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. How can we continue to grow our email programs?

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It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not in the world of search engine optimization.

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This is my first blog post on MarketingProfs Daily Fix. I'm starting a regular series here highlighting marketing by the numbers. Hope you enjoy it and I'm looking forward to the discussion. the number of advertising messages an average American consumer sees every About a year ago, I was having a discussion with Ilya Vedraskho at

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Are men the "next big thing" for marketers? According to an AdWeek , it would seem so. Does this mean we should throw our women's market knowledge out the window and shift attention completely toward I'd say not. Instead, the research and experts cited in that piece seem to suggest that what has been true for

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When a journalist takes on a company, brand, individual or other entity -- they are protected by the big media companies that employ them. Bloggers, not so much. Leslie Richards is learning this lesson the hard She runs a small organic clothing store, Oko , and writes a blog that focuses on eco-friendly products and lifestyle

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Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining regarding necessary disclosures and the appropriateness of targeting based on web visits When it

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A recent NPR profiled an intriguing artist and entrepreneur named Justin Gignac. In that story, titled "Treasure or Trash? Artist Says It's in the Packaging," Gignac puts forth a persuasive While an intern at MTV, Gignac relates that he engaged in a discussion with his fellow workers. One of them expressed the opinion that ". .

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For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train every

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Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding. Failure to adapt to new realities results in potentially unwanted and dramatic consequences. We are all aware of how modern economies have developed from those based on agriculture, to those based on industry, and then on information. But where do we stand now? Is the information economy dead? If so, what's replaced it?

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Now that we know that 85% of B2B customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing "doesn't work" for businesses with enterprise solutions or complex sales cycles?

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It's a marketer's dream. Customers are so passionate about your product they actually crave it. In fact, outside of the US, your product is the number-one consumed fruit. However, here's where the dream hits reality. You're in the US, where two-thirds of US consumers have never tasted a mango. You've been hired to generate sales during the Mexican mango season—which is only four months long. One thing is crystal clear: You have to get it right the first time. Or mangos will be out of season and you'll be out of a job. That's the situation that our firm, Lewis & Neale Public Relations and JRS Consulting, faced when EMEX, an association of Mexican mango producers and shippers, retained it to conduct a four-month campaign (limited to Mexican mango season) to increase fresh mango visibility and consumption in the US.

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You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how much time do you devote to cleaning your email list? If your email hygiene is lax, you're greatly limiting the success of your campaigns.

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I'm attending the Inbound Marketing September 8th in Cambridge, MA, listening to the likes of Seth , David Meerman , Greg , Chris , Christopher S. , Mike , and many others. And, as it happens, there may be something in it for My friends at are offering TWO extra tickets for MarketingProfs to give away,

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Why is it that so many Webinars are bad? The technology makes it easy, but that doesn't mean that the presenter is good, the content valuable, or the topic of interest. I signed up for an association Webinar on marketing communications this week. I bugged out early. Want to know Plain and simple - it sucked.

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The microblogging platform Twitter has had anything but a relaxing summer, plagued as it has been by outages, brownouts, disabilities, and new competition in the form of and others. But still, brands continue to invest time and energy building connections and communities Take a look at this impressive list of brands on , put together by

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There's been a whole lot written about why calling an online video "viral" doesn't make it Scott did an excellent take on it a few weeks back. But what I wanted to point out here is that those videos that do go "viral" often aren't what the ad industry's narrow aesthetic would define as Or to

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Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than These questions and more are why I interviewed Jim Calhoun the CEO of Popular for his advice on how to really make your Buzz Marketing programs So what's Jim's advice on how to make good decisions when it comes

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There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine is failing badly to put a positive spin on anything. So, what are they doing wrong?